Bundled services configurator
Product design
Designing a mobile-first configurator that helps users build and understand bundled telecom offers.
Work
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Tone of Voice & AI assistants
Content design (cross-functional project)
Creating a cross-channel communication framework and AI tools to scale consistent language across teams.
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Store locator redesign & ORCA framework
Product design
Redesigning a store locator with accessibility in mind and introducing a structured way to communicate complex UI systems.
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AI research
Product design
Recently, I’ve been exploring how AI can support UX research. I created a matrix comparing real user insights with synthetic AI personas. (Work in progress)
Coming soon
Failure stories
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Mimi Chat
Product design, Product owner
A chat app for monday.com that didn’t make it to the market – and what I learned from it.